ECOSYSTEM OR TOUCHPOINT MAPS

An ecosystem is a term that designers use to describe the complex arrangement of things, services and people in a world where interconnected products and services are part of our everyday life. Instead of focusing on isolated parts of the network, ecosystem thinking evaluates user behavior at the intersection of those instances. Ecosystem or touchpoints maps help you to understand the various pieces of the puzzle (who your users are, with whom or what they interact, what information they need, which channels they use to communicate). They are a useful tool for translating your insights about the system into actionable results and to facilitate a shared vision of the future system.