HEATMAPS / AREAS OF INTEREST

We use eye-tracking (stationary or mobile) to measure visual attention. With the help of eye movement- measurement we can record the order and intensity in which users consider elements of the user interface. The recorded data is analyzed and visualized in heatmaps and areas of interests:

Heatmaps illustrate the distribution of attention and show which elements were regarded more intensely than others.

Areas of interest illustrate the average perception intensity of defined areas of the user interface.